This year Fashfest is creating a collaborative swimwear line, with local artists & designers teaming up to produce the pieces. This is a first for an Australian runway show. The concept was originally conceived by Toni’s Jacinta Kyam to fill a gap in the market for a Canberra designed swimwear label. Jacinta had been working on the concept for a while, with the idea originally coming from her interest in using her collage work for fabric prints. Jacinta has previously worked with Flash Photobition, one of Australia’s largest digital printing groups, which has given her a good understanding of different print mediums, and how colour and detail work with them. Lycra gives vibrant colour saturation and is ideal for swimwear, and so the concept was born. Originally in contact with Melbourne based swimwear label Goldfish, Jacinta decided to keep it local passing the idea on to Fashfest’s Steve Wright. Fashfest have definitely taken the idea and run with it. Jacinta’s original vision to team artists prints with swimwear has been fully realised, with artists and designers collaborating with JETS Digital group to deliver a different swimwear line each night. Nice one guys!
Wednesday nights show opened with Mimi Fairall, who is currently studying printmaking and drawing at ANU, and the very accomplished designer Shelley Campton. The result was a strong graphic collection featuring clever cuts for every body type. Percival Luto provided jewellery for the show, with their tentacle themed ‘Kraken’ collection an ideal fit for swimwear.
April 29 – May 3 2014